Ideas for Multimedia Content in Evaluation

As the Evaluation that needs to be completed requires Multimedia content such as Images, Graphs, Videos and links to sites on the World Wide Web to make sure there is beneficial multimedia content throughout the Evaluation I have had a brainstorm of all the ideal content for each of the Evaluation questions as then it would help ensure that the Evaluation is making use of multimedia and isn’t just paragraphs of text.

The Progress of the Digipak

When designing the Digipak I feel that the most important thing to get right is the front cover due it being the part of the CD that the audience sees first. So taken it into consideration I have been going through different edits to create the perfect front cover than will match the other shots for the Digipak to the front cover so the theme runs throughout.

For the front cover these are how it has developed (please note: the text hasn't been added yet to all front cover attempt and will be added when the final design as been created and agreed):

Attempt 1:
Although I hate this Attempt I felt it was necessary to include it to show the development of the Idea. There are many reasons I dislike this design such as the colours being too bright and the picture appearing in the background is too bold, and would need to be faded in more, which I then did the other attempts I created.



Attempt 2:

Attempt 3:

Attempt 4:

Attempt 5:

This is the only attempt that I decided to add text to while in Picnik, although the text works I’m not sure about the font and think there could be a better font for the band name which would also work as the band logo, and then the song title.

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Attempt 6:

With this attempt I played around with the colour to see what the effects would create although it looks okay, and could be a Digipak cover I don’t feel it has that wow factor which is needed for our Digipak cover.

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Attempt 7:

This attempt is the same colouring as the next attempt but without the picture appearing in the background, there is a white vignette applied which I feel gives a good affect the Digipak cover, also I like how the colour stands out from the white background and the text when included would stand out due to it appearing on the white background.

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Attempt 8:

This is the attempt I feel would be the best to use for the Digipak, because it is pure white, which matches the colour background of the performance shots in the video as well as looks abstract with the picture appearing faint in the background which I feel gives more of an effect than Attempt 7 which is the same edit without the picture being put into the background.

As I feel this Attempt will go on and be the Digipak front cover the text font for “Tonight I Let You Go” and “theCOLOURS” needs to be found and added to the CD cover, and all the other panels of the Digipak should be edited to match this, so there is an overall theme going through the Digipak.

All of these images were edited on Picnik, a online photo editing site that I have used frequently in the past to edit my own photos, there are many effects that could be applied and as I was comfortable with the editing software I decided to use it rather than Photoshop which we had access to on the Mac’s we were editing on.

The next task is to get the correct font and add the text to the front of the Digipak, the text will be added to the cover in Adobe Fireworks, which is software I know how to operate due to having used it before and I am comfortable in using it.

How to get Audience Feedback in an Innovative way

There are possible ways that we could get audience feedback for our Music Video especially in an Innovative way, which would be better than a paragraph after paragraph of plain text.

- Filmed interviews, with a range of people from our target audience, asking then the same questions from a script to see how people views differ.

- Wordles, which is a method I used when I presenting the feedback I had from the target audiences favourite music genre.

- Creative graphs.

- Mood boards.

- Feedback from the band, which could be quite beneficial.

Idea for Digipak

In order to know what to take photos of when it comes to creating the Digipak I have planned what the Digipak could look like, and which pictures are needed. And it also enables me to had a design to work towards and hopefully create in a more developed manor.

Costume Choices

In music video the right ‘image’ has on the video, and how it is viewed and the costume for the actors was somewhat important. I felt as the costume was important it had to organised efficiently so the right image could be portrayed. I started by going through the clothes available in local stores such as Asda, Tesco, Burton, Topman and The Officers Club, as I felt these shops would have the clothing that would fit to the look I felt was needed in the music video. By looking at the pictures available online of “The Colours” we felt it was necessary to use the image they have already created for themselves as an unsigned band. The Colours seems to have a smart casual look, so I searched through the shirts, ties, blazers, t-shirts, belts and coats that were available from local stores and fitted the image we wanted to portray.

The clothes below show the ideas for costume in the music video, however when filming we want to make use of the actors own clothes if they are similar and fit to the style.

However if these clothes aren’t available we would have to purchase them for the music video, so that right look was created.

Male:

Male 1 - in the Performance, Vocalist of band
Male 2 - in the Performance, Guitarist of Band
Male 3 - in the Performance, Drummer of Band
Male 1 - in the Narrative, Main Lead
Male 2-5 - in the Narrative, Playing Poker

Male 1 – in the Narrative, Beginning “fade to beat” shots

Clothing Ideas for Males parts -

Pitch Ideas

This is our Pitch, which we created to share the ideas we had about our music video to our peers to get their opinion on our ideas and to strengthen our ideas by taking on their feedback.

Moodboard

After listening to the chosen song and analysing the lyrics, I went on the internet to find some images that I felt fitted to the song and images that helped show what I felt the music video should contain. With these images I created a mood board, which as well as helping spark ideas for the music video and how the video show be portrayed it helped my group members see what images I got by listening to the music and from the analysis of the lyrics.

'Image' of Female Character in Music Video

When thinking about the costume of the actor and actress that would be in the music video whatever pitch is refined and created, there would be a male main character and a female main character (the male’s ex-girlfriend) but as I felt there must be a reason for the man to want to “let [her] go” and refer to her as a “mistake”. I felt a background story would have to be identified to convey the right image in the music video. By looking at the lyrics I felt cheating would fix with the feelings the man has, I also felt the female show have a certain image, as I felt it was necessary.
After thinking though the ‘image’ the female needed I felt that she should be a pretty woman, which ‘caked’ her face in make-up and wore hair extensions/had long hair, as well as having fake nails, and wearing a push-up bra and low cut top. When a female has all this features it can seem she is hasn’t the confidence in her own skin, so wore things to get the attention which shouldn’t be attracted when in a relationship. After thinking to far into the image of the female, I felt the make-up could have a major impact have her image so I created some pictures with different combinations of make-up so my group and I can decide which make-up promotes the right image that we want. Another need from the make-up she has red lipstick/lip-gloss applied to show temptation/love through the colour meaning, the image on the right is of a model before I added make-up and the images below are the combinations of make-up which are a possibility as they have the right ‘image’.

As you can see the model with the make-up and without is completely different, I feel that the make-up needs to be taken into account when filming the music video as it gives the woman the right image, I feel the best combination of make-up is the third image as it has the red lips which will suggest lust, and the smoky eyes and long lashes should more of a ‘fake’ look, and blusher would also be necessary however not a lot is needed. From creating these images I have realised how the make-up can have an affect on the image of the person, and as the ‘image’ is important for the female character in the music video what make-up she wears needs to be considered.

Digipak Ideas

When we know what song we were creating a video for, we also realised that a CD/DVD Digipak would have to be designed, after talking about ideas about what the album cover could contain, I came up with the idea of a pack of cards but using the hearts suit. The group agreed this was a good idea, to see if the idea could be achieved I told some photograph and edited the pictures to see whether it would be an achievable idea and meet the perfection we wanted. After putting the idea into practise I feel that this idea would be great for the album cover and some of the panels in the Digipak, however I feel that the band name will have to be present as well as the song name as I feel it would be a more effective album cover if it contained the song title and band name, however successful album haven’t always used this convention.

My first attempt at the photographing and editing for the album covers came out with these results:

I felt it was a good idea to attempt the idea now so we could see whether it worked and now I am aware it works I can take these attempts in to account and the negatives about them can be adapted to create a better album cover for the final design of the Digipak.

Ideas For Music Video

To record our ideas we created a mind map of ideas and recorded all the different ideas we had for different parts of the song. Most of these ideas are for the beginning of the song so more ideas need to be thought of, however we feel that the need ideas won’t be recorded the same way and will be put into our three pitch ideas.

Although not all of these ideas recorded will go any further they may spark other and better ideas that would go into one of our pitch ideas.