Andrew Goodwin: Music videos demonstrate genre characteristics (e.g. stage performance in a heavy metal video, dance routine for boy/girl band). The demands of the record label will include the need for lots of close-ups of the artist and the artist may develop themes which recur across their work. There is frequently reference to the notion of looking and particularly voyeuristic treatment of the female body. There is often intertextual reference to other media such as films TV programmes as well as other music videos.
Steve Archer: There needs to be a strong and logical relationship between the narrative and performance in music promos. Music videos will cut between a narrative and a performance of the song by the band. A carefully choreographed dance might be part of the artist’s performance or an extra aspect of the video designed to aid visualisation and the ‘repeatability’ factor of the music video.
John Stewart: A music video has the visuals of a TV commercial, with lots of close-ups and lighting being used to focus on the star’s face. Visual references come from a range of sources, such as cinema, fashion and art photography. ‘Incorporating, raiding and reconstructing’ is essentially the core of Intertextuality, using something with which the audience may be familiar, to generate both regretful associations and new meanings. The video allows more access to the performer than a stage performance can due to the close-up shots that are used. Mise-en-scene can be used to emphasise a desired lifestyle.
Sigmund Freud: Voyeurism referring to the notion that erotic pleasure may be gained by looking at a sexual object, preferably when the object is unaware of being watched. (This can be seen in the music video Rio by Duran Duran)
Laura Mulvevy: Because filmmakers are predominantly male, the presence of women in films is often solely for the purposes of display rather than for narrative purposes. The purpose of this display is to assist a voyeuristic response in spectators, which presumes a ‘male gaze’ one that is a powerful controlling gaze at the female on display, who is effectively objectified and passive.
Showing posts with label Music Video Conventions. Show all posts
Showing posts with label Music Video Conventions. Show all posts
Friday, 7 January 2011
Thursday, 6 January 2011
Theories in Media - Part 1
There are a range of theories in media; some are just general theories that explore the theories of Lyrics, Genre, Camerawork, Editing, Intertextuality and Exhibitionism. As well as peoples own theories surrounding there own views on the topic.
Lyrics: Establish a general feeling/mood/sense of subject rather than a meaning.
Music: Tempo often drives the editing.
Genre: Reflected in types of Mise-en-scene, themes, performance, camera and editing styles
Camerawork: Has an impact of the meaning. Movement, angle and shot distance all play a part in the representation of the artist/band (close-ups dominate)
Editing: the most common form of fast-cut montage images impossible to grasp on first viewing, ensures multiple viewing. Editing using digital effects, which play with the original images to other different kinds of pleasure for the audience.
Intertextuality expresses that not all of the audience will be able to spot the reference however this wouldn’t detract from their pleasure in the text itself although the audience that recognise the reference would get more pleasure out of the text due to recognise this link to another text. It would also increase the audience’s engagement with the product, and many music videos raw upon cinema and other areas in popular culture.
Exhibitionism explains that the apparently more powerful independent female artists of recent years have added to the complexity of the politics of looking and gender/cultural debates, by being at once sexually provocative and apparently in control of and invited a sexualised gaze upon themselves.
Lyrics: Establish a general feeling/mood/sense of subject rather than a meaning.
Music: Tempo often drives the editing.
Genre: Reflected in types of Mise-en-scene, themes, performance, camera and editing styles
Camerawork: Has an impact of the meaning. Movement, angle and shot distance all play a part in the representation of the artist/band (close-ups dominate)
Editing: the most common form of fast-cut montage images impossible to grasp on first viewing, ensures multiple viewing. Editing using digital effects, which play with the original images to other different kinds of pleasure for the audience.
Intertextuality expresses that not all of the audience will be able to spot the reference however this wouldn’t detract from their pleasure in the text itself although the audience that recognise the reference would get more pleasure out of the text due to recognise this link to another text. It would also increase the audience’s engagement with the product, and many music videos raw upon cinema and other areas in popular culture.
Exhibitionism explains that the apparently more powerful independent female artists of recent years have added to the complexity of the politics of looking and gender/cultural debates, by being at once sexually provocative and apparently in control of and invited a sexualised gaze upon themselves.
Thursday, 23 September 2010
Tuesday, 29 June 2010
Conventions used in Popular Music Videos
Fat Boy Slim “Praise You”
Unconventional! Doesn’t link to the lyric, random, hand held, and limited shots, bad lighting, broke the conventions, no performance at all
Nirvana “Smells Like Team Sprit”
Uses conventions of music video promos, Band shots, performance, crowd shots, matches the genre as its dark.
Peter Gabriel “Sledgehammer”
Extreme close-up, use of stop motion and green screening, quite arty which has influenced some areas of the video.
Radiohead “No Surprises”
Use of the some of the lyrics in the video however they aren’t that clear, extreme close up, rather unconventional with the use of one shots, however it is an performance.
Nirvana “In Bloom”
Performance, band shots, close up’s, unexpected style for the genre wouldn’t expect a video that is in the style from the 1950’s
R.E.M. “Everybody Hurts”
Uses text to help explain the person’s situation or what they are thinking, as well as shows some lyrics, matches the lyrics, depressing song with the match on the shots, many narratives, no performance until the band member gets out of the car and mimes. Slow cuts
Johnny Cash “God’s Gunna Cut You Down”
Extreme close ups and close ups, with a use of stop motion, features famous people.
Weezer “Pork and Bean’s”
Intertextuality from the most popular songs on Youtube, performance, whole video made out of Youtube stars
REM “Losing My Religion”
Dark shots, a lot of contract between background and foreground, close up’s, artistic shots, reference to religion.
Radiohead “Street Sprit”
Slow motion, black and white, simple location at an America trailer park, one object in the image slow motion other not. Close Up’s,
Eminem “Without Me”
Comic book references, references to chat show [like Jeremy Kyle], reference to Batman, Elvis on E!, and CNN [seen as ENN] [AMERICAN TV CHANNELS], close up’s, Girls wearing little.
A-ha “Take On Me”
Still images, Close Up are as drawing and real life.
Bjork “Human Behaviour”
Unconventional! Doesn’t link to the lyric, random, hand held, and limited shots, bad lighting, broke the conventions, no performance at all
Nirvana “Smells Like Team Sprit”
Uses conventions of music video promos, Band shots, performance, crowd shots, matches the genre as its dark.
Peter Gabriel “Sledgehammer”
Extreme close-up, use of stop motion and green screening, quite arty which has influenced some areas of the video.
Radiohead “No Surprises”
Use of the some of the lyrics in the video however they aren’t that clear, extreme close up, rather unconventional with the use of one shots, however it is an performance.
Nirvana “In Bloom”
Performance, band shots, close up’s, unexpected style for the genre wouldn’t expect a video that is in the style from the 1950’s
R.E.M. “Everybody Hurts”
Uses text to help explain the person’s situation or what they are thinking, as well as shows some lyrics, matches the lyrics, depressing song with the match on the shots, many narratives, no performance until the band member gets out of the car and mimes. Slow cuts
Johnny Cash “God’s Gunna Cut You Down”
Extreme close ups and close ups, with a use of stop motion, features famous people.
Weezer “Pork and Bean’s”
Intertextuality from the most popular songs on Youtube, performance, whole video made out of Youtube stars
REM “Losing My Religion”
Dark shots, a lot of contract between background and foreground, close up’s, artistic shots, reference to religion.
Radiohead “Street Sprit”
Slow motion, black and white, simple location at an America trailer park, one object in the image slow motion other not. Close Up’s,
Eminem “Without Me”
Comic book references, references to chat show [like Jeremy Kyle], reference to Batman, Elvis on E!, and CNN [seen as ENN] [AMERICAN TV CHANNELS], close up’s, Girls wearing little.
A-ha “Take On Me”
Still images, Close Up are as drawing and real life.
Bjork “Human Behaviour”
Odd, Dark Shots looks lost, elements of fairytales, and dreams
Blur “Coffee and TV”
Uses a milk cartoon as a main character, use of narrative! Performance happens 3 minutes in,
Blur “Coffee and TV”
Uses a milk cartoon as a main character, use of narrative! Performance happens 3 minutes in,
Tuesday, 22 June 2010
Popular Music Video Conventions
The Music Video Shopping List!
- Band Shots, whole band shots and performance clips
- Shadows, mise-en-scene reflects an atmosphere, division on shot upon band members
- High lighting
- Bright lighting, not natural
- High angle/ low angle, special lighting effects
- Close-ups, and extreme close-ups
- Animation
- Colour effects, often monochrome
- Fast-pace editing
- Straight cuts
- Bright colours against a black and white background
- Panning
- No real sound effects
- Dubbed sounds
- Zooming in and out
- Montage
Depending on Genre
- Glamour/Popstar lifestyle
- Playing out the "Rockstar" lifestyle within the video
- Mean and moody men
- Seductive pose from the female artists
- Anti-establishment activity
- Deserted locations with straight forward narrative
- Gutiar solos
- Short Skirts and Cleveages
- Trying to portray a certain image
- Voyeurism (spying on people)
- Urban locations
- Dancing
- Crowd shots
- Destroyed enviroment
- Singing whist acting
- Band Shots, whole band shots and performance clips
- Shadows, mise-en-scene reflects an atmosphere, division on shot upon band members
- High lighting
- Bright lighting, not natural
- High angle/ low angle, special lighting effects
- Close-ups, and extreme close-ups
- Animation
- Colour effects, often monochrome
- Fast-pace editing
- Straight cuts
- Bright colours against a black and white background
- Panning
- No real sound effects
- Dubbed sounds
- Zooming in and out
- Montage
Depending on Genre
- Glamour/Popstar lifestyle
- Playing out the "Rockstar" lifestyle within the video
- Mean and moody men
- Seductive pose from the female artists
- Anti-establishment activity
- Deserted locations with straight forward narrative
- Gutiar solos
- Short Skirts and Cleveages
- Trying to portray a certain image
- Voyeurism (spying on people)
- Urban locations
- Dancing
- Crowd shots
- Destroyed enviroment
- Singing whist acting
Tuesday, 15 June 2010
Typical Video Conventions
The Typical Music Promo Conventions are:
- Representation – women/men, sexualised
- Band/ performance
- Publicity – “an advert” band=product
- Close up shots
- Narrative
- Ideas about glamour, rock ‘n’ roll lifestyle, something to aspire to
- Access to band
- Credibility – musicians
- Editing to match the tempo of the song
- Mixed structure of narrative and performance
- Repeatability
- Representation – women/men, sexualised
- Band/ performance
- Publicity – “an advert” band=product
- Close up shots
- Narrative
- Ideas about glamour, rock ‘n’ roll lifestyle, something to aspire to
- Access to band
- Credibility – musicians
- Editing to match the tempo of the song
- Mixed structure of narrative and performance
- Repeatability
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