Tuesday 5 October 2010

What is Representation

All media texts that some form of reality and represent it – they are constructions that involve selection. Images in text evoke different connotations in different segments of the audience

Possible Representations
- Gender
- Ethnicity
- Regionality
- Age
- Class

Voyeurism
- Freud’s Theory = erotic pleasure aimed from looking at a sexual object, preferably when the object is not aware
- Shown be screens with screens CCTV style images, webcams, characters watching characters


Gender Representation
In typical music videos males and females are usually represented as the following:

Male
- Dominant
- Powerful
- In control
- Controlling
- Active

Female
- Submissive
- Sexual objects
- Powerless
- Controlled
- Passive

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