Tuesday 15 June 2010

Typical Video Conventions

The Typical Music Promo Conventions are:

- Representation – women/men, sexualised
- Band/ performance
- Publicity – “an advert” band=product
- Close up shots
- Narrative
- Ideas about glamour, rock ‘n’ roll lifestyle, something to aspire to
- Access to band
- Credibility – musicians
- Editing to match the tempo of the song
- Mixed structure of narrative and performance
- Repeatability

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