Kelly Clarkson - 'Never Again'
“Never Again” was released in April 2007 and is the first single from Kelly Clarkson’s third studio album “My December” and reached No.9 in the charts. The genre of the song is Pop Rock, although Kelly Clarkson covers songs that are Pop, Rock and Soul.
- Band Shots, whole band shots and performance clips
- High lighting
- Bright lighting, not natural
- Close-ups, and extreme close-ups
- Colour effects, often monochrome
- Fast-pace editing
- Straight cuts
- Panning
- Seductive pose from the female artists
- Deserted locations with straight forward narrative
- Guitar solos
- Voyeurism
- Urban locations
- Singing whist act
The “Never Again” uses some of the typical convention such as performance clips where we see Kelly Clarkson singing with her band playing, and the video also uses close-up shots,which help portray the emotion. They is also some voyeurism involved when Kelly sinks into the bath, as it isn’t something we would witness so we have the feeling of looking in.
The straight cuts in the video cut to the beat of the song, and when the pace of the song gets quicker the cuts match the tempo. The video also has visuals that match the music lyrics which help tell the narrative of the song, as when the lyrics “Hope he ring you gave to her, Turns her finger green” we see the image of a hand with a ring on the wedding finger.
The lighting of the narrative scenes of the video are dull and dark whereas the performance shots are the complete opposite and are very well lit. The band performance is in a white room and all the people in the room are wearing white and the guitars are also white, this connotes purity. The performance and narrative based scenes are split 30% performance based and 70% narrative based.
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