Ideas for Multimedia Content in Evaluation

As the Evaluation that needs to be completed requires Multimedia content such as Images, Graphs, Videos and links to sites on the World Wide Web to make sure there is beneficial multimedia content throughout the Evaluation I have had a brainstorm of all the ideal content for each of the Evaluation questions as then it would help ensure that the Evaluation is making use of multimedia and isn’t just paragraphs of text.

Final Design for Digipak Cover

Idea for Design of Magazine Advert

As the magazine advert hasn’t been properly thought about yet, I make my group take time out from starting the evaluation to all get a general idea of how we want our magazine advert to look like, we have came up with a simple but effective idea that would attract the target audience of the band.
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Completion of the Music Video

Here is the First Copy of our Music Video:

http://www.youtube.com/watch?v=ItgwYGHGK7I

This is the first copy of our completed Music Video as after uploading it to YouTube I noticed that some of the clips haven’t been muted in the narrative and the performance. I felt this needed changing before burning it to the final disc to be handed in due it to being sound which was out of place in the video; the only sound that we felt needed to in the video was the key dropping. However in this version there are many unmated clips that we thought were muted such as the clip where I am calling Kieran as Chris was mimicking a telephone dial which can be heard.

As well as performance shots that have the track playing from when filming it, as we were playing the track in the drama studio from a CD player, and as it was a drama studio suddenly there is clip with the song echoing which isn't what we wanted to be unmuted.

Slow Progress of Digipak

The Digipak has been a task that has been going on for a while, and is making slow progress, and its the front cover which has made the no progress, although I have established which image will be used as it has come to the text I find this the more difficult part as there are many fonts that could be used, however finding the right font and also placing it on the Digipak Cover is proving difficult.

I think I have finally found the font that could be used for the song title as it is the same font as the lettering that is found on playing cards and as we have made the connection between the song and the playing cards I feel it would be the right font to use. I found the font on dafont.com which has many fonts that are there for users to download for personal use. The font I have chosen for the song title is titled “Slab Tall X” and is available to download for free from dafont.com.

I now have to identify the right font for the band name, but this would also be a band name/logo that the audience identify the band by. So it has to be artistic and need to link to the band more than the song as the graphic would be used for all of the bands Albums, and no just for this album of “Tonight I Let You Go”.

The Progress of the Digipak

When designing the Digipak I feel that the most important thing to get right is the front cover due it being the part of the CD that the audience sees first. So taken it into consideration I have been going through different edits to create the perfect front cover than will match the other shots for the Digipak to the front cover so the theme runs throughout.

For the front cover these are how it has developed (please note: the text hasn't been added yet to all front cover attempt and will be added when the final design as been created and agreed):

Attempt 1:
Although I hate this Attempt I felt it was necessary to include it to show the development of the Idea. There are many reasons I dislike this design such as the colours being too bright and the picture appearing in the background is too bold, and would need to be faded in more, which I then did the other attempts I created.



Attempt 2:

Attempt 3:

Attempt 4:

Attempt 5:

This is the only attempt that I decided to add text to while in Picnik, although the text works I’m not sure about the font and think there could be a better font for the band name which would also work as the band logo, and then the song title.

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Attempt 6:

With this attempt I played around with the colour to see what the effects would create although it looks okay, and could be a Digipak cover I don’t feel it has that wow factor which is needed for our Digipak cover.

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Attempt 7:

This attempt is the same colouring as the next attempt but without the picture appearing in the background, there is a white vignette applied which I feel gives a good affect the Digipak cover, also I like how the colour stands out from the white background and the text when included would stand out due to it appearing on the white background.

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Attempt 8:

This is the attempt I feel would be the best to use for the Digipak, because it is pure white, which matches the colour background of the performance shots in the video as well as looks abstract with the picture appearing faint in the background which I feel gives more of an effect than Attempt 7 which is the same edit without the picture being put into the background.

As I feel this Attempt will go on and be the Digipak front cover the text font for “Tonight I Let You Go” and “theCOLOURS” needs to be found and added to the CD cover, and all the other panels of the Digipak should be edited to match this, so there is an overall theme going through the Digipak.

All of these images were edited on Picnik, a online photo editing site that I have used frequently in the past to edit my own photos, there are many effects that could be applied and as I was comfortable with the editing software I decided to use it rather than Photoshop which we had access to on the Mac’s we were editing on.

The next task is to get the correct font and add the text to the front of the Digipak, the text will be added to the cover in Adobe Fireworks, which is software I know how to operate due to having used it before and I am comfortable in using it.

How to get Audience Feedback in an Innovative way

There are possible ways that we could get audience feedback for our Music Video especially in an Innovative way, which would be better than a paragraph after paragraph of plain text.

- Filmed interviews, with a range of people from our target audience, asking then the same questions from a script to see how people views differ.

- Wordles, which is a method I used when I presenting the feedback I had from the target audiences favourite music genre.

- Creative graphs.

- Mood boards.

- Feedback from the band, which could be quite beneficial.