Tuesday 29 June 2010

Conventions used in Popular Music Videos

Fat Boy Slim “Praise You”

Unconventional! Doesn’t link to the lyric, random, hand held, and limited shots, bad lighting, broke the conventions, no performance at all


Nirvana “Smells Like Team Sprit”

Uses conventions of music video promos, Band shots, performance, crowd shots, matches the genre as its dark.


Peter Gabriel “Sledgehammer”

Extreme close-up, use of stop motion and green screening, quite arty which has influenced some areas of the video.


Radiohead “No Surprises”

Use of the some of the lyrics in the video however they aren’t that clear, extreme close up, rather unconventional with the use of one shots, however it is an performance.


Nirvana “In Bloom”

Performance, band shots, close up’s, unexpected style for the genre wouldn’t expect a video that is in the style from the 1950’s


R.E.M. “Everybody Hurts”

Uses text to help explain the person’s situation or what they are thinking, as well as shows some lyrics, matches the lyrics, depressing song with the match on the shots, many narratives, no performance until the band member gets out of the car and mimes. Slow cuts


Johnny Cash “God’s Gunna Cut You Down”


Extreme close ups and close ups, with a use of stop motion, features famous people.



Weezer “Pork and Bean’s”

Intertextuality from the most popular songs on Youtube, performance, whole video made out of Youtube stars


REM “Losing My Religion”

Dark shots, a lot of contract between background and foreground, close up’s, artistic shots, reference to religion.


Radiohead “Street Sprit”

Slow motion, black and white, simple location at an America trailer park, one object in the image slow motion other not. Close Up’s,


Eminem “Without Me”

Comic book references, references to chat show [like Jeremy Kyle], reference to Batman, Elvis on E!, and CNN [seen as ENN] [AMERICAN TV CHANNELS], close up’s, Girls wearing little.


A-ha “Take On Me”

Still images, Close Up are as drawing and real life.


Bjork “Human Behaviour”
Odd, Dark Shots looks lost, elements of fairytales, and dreams


Blur “Coffee and TV”


Uses a milk cartoon as a main character, use of narrative! Performance happens 3 minutes in,

Tuesday 22 June 2010

Intertextuality

This refers to the process where one media text may take ideas from another existing text, it may be a carbon copy, a pastiche, a parody or a homage (for example a music video man borrow elements from a well known film)

This borrowing of images, narratives, etc and reconstructing them can be seen as “post-modern”

An example of a music video that uses intertextuality is,

Robbie Williams “Let Me Entertain You”
In this video Robbie Williams has made a reference to "Kiss" with the black and white face paint he has, and there is also a reference to Ozzy Osbourne as Robbie holds a Dove with agression, and once when Ozzy wasn't "right in the head" bit the head of a Dove.

Narrative of a Music Video

How is narrative used?

Cut into performance?

Balanced with performance?

Merged with the performance?

Does it amplify the lyics?

Does it focus on a specific part of the song and illustrate it?

Does it contradict the lyrics?

Popular Music Video Conventions

The Music Video Shopping List!

- Band Shots, whole band shots and performance clips
- Shadows, mise-en-scene reflects an atmosphere, division on shot upon band members
- High lighting
- Bright lighting, not natural
- High angle/ low angle, special lighting effects
- Close-ups, and extreme close-ups
- Animation
- Colour effects, often monochrome
- Fast-pace editing
- Straight cuts
- Bright colours against a black and white background
- Panning
- No real sound effects
- Dubbed sounds
- Zooming in and out
- Montage


Depending on Genre

- Glamour/Popstar lifestyle
- Playing out the "Rockstar" lifestyle within the video
- Mean and moody men
- Seductive pose from the female artists
- Anti-establishment activity
- Deserted locations with straight forward narrative
- Gutiar solos
- Short Skirts and Cleveages
- Trying to portray a certain image
- Voyeurism (spying on people)
- Urban locations
- Dancing
- Crowd shots
- Destroyed enviroment
- Singing whist acting

Wednesday 16 June 2010

Pop Genre - Encoding and Decoding

Natalie Imbruglia - "Torn"
"Youtube" link to the music video: http://www.youtube.com/watch?v=dEUrw3b85r4&ob=av2n
Heartbreak, Relationships, About the singer; not about the instruments, with a narrative to drive it

Encoded
- Relationships

Decode
- Unhappy / Melancholy

Signifiers
- Unrest
- Negative Body Language

Signified
- Distress / break up

Conventions
- Heartbreak, relationships
- Singer is the centre of the song

Rock Genre - Encoding and Decoding

Guns ‘n’ Roses - "Paradise City"

Live performance show the thousands of fans, Sunglasses suggest tropical warm weather, associated with holidays and ‘rocker’ dress sense is typical of the genre of music

Encoded
- Dress Sense – rocker, long hair, unkempt, Black
- Guitars, Head banging, High Energy Performances
- Lifestyle is busy
- Famous but have kept their roots

Decode
- Rebellious, big performance for their fans.
- Enjoying their lifestyle
- Carefree

Signifiers
- Guitars, Instruments

Signified
- Band
- Rock, Rebelliousness, ‘epic’

Conventions
- Smoking, drugs
- Non-conformist lifestyles
- long hair, anarchy, youth, rocker fashion
- dark undertones, death

Tuesday 15 June 2010

Typical Video Conventions

The Typical Music Promo Conventions are:

- Representation – women/men, sexualised
- Band/ performance
- Publicity – “an advert” band=product
- Close up shots
- Narrative
- Ideas about glamour, rock ‘n’ roll lifestyle, something to aspire to
- Access to band
- Credibility – musicians
- Editing to match the tempo of the song
- Mixed structure of narrative and performance
- Repeatability